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DAZN Infinity League

Project + Brand Activation Management

Credits

Photography -  Jacques Zaunbrecher & Simon Ohnheiser 

  • The first edition of DAZN's Infinity League, the revolutionary indoor football event broadcast worldwide, took place last Sunday in Munich and was a huge success

  • In Germany alone, more than two million fans watched the unique event across all channels, with 1.4 million viewers (net reach) tuning in for the Infinity League on partner broadcaster DF1 alone

  • Strong engagement on social networks too: Infinity League content achieved a total of over 30 million impressions, 15 million views and over 1 million interactions on all social media channels

  • The winner of the first edition was Global United FC, an international non-profit organisation that uses football as a platform to do good: With international football stars such as Gaizka Mendieta, Lucio, Christian Karembeu, Nicole Billa and many more

  • Further star line-up in the cross-generational and cross-gender teams of FC Bayern Munich, VfL Wolfsburg and Delay Sports Berlin: top players such as Grafite, Melanie Behringer, Zé Roberto and Claudio Pizarro as well as content creators around the Gurk Brothers, Diyar Acar and Stefano Zarella

  • The musical acts Juju, Bobby Vandamme and RIN, with the support of music publisher Warner Chappell Music Germany and major label Warner Music Central Europe, combined music with football and provided a worthy setting

  • Unrivalled entertainment was provided thanks to next-gen technology and special effects of the ASB GlassFloor

  • DAZN is already working on the next edition of the Infinity League in Germany and an international expansion into other DAZN markets

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